Education
August 2019 - Present
Certified Responsys Implementation Master
An Oracle Responsys Master possesses a strong foundation and expertise in implementing Responsys; a demonstrated knowledge of B2C, Campaign Management, Content Management, Conversion Tracking, Multi-Channel Campaigns, Oracle Responsys, and Subscription Management.
Oracle University
May 2020 - Present
Accredited Eloqua Master
An Oracle Eloqua Master possesses an understanding the Eloqua platform, the platform architecture and data model of Eloqua, tasks included in initial, digital, email, and form configuration, the features that support data management, the configurations required for CRM integration and automation functions.
Oracle University
September 2020 - Present
Accredited Infinity Master
An Infinity Master possesses knowledge on how to leverage the capabilities of Oracle Infinity to track, measure, and optimize the performance and visitor behavior of enterprise websites and mobile apps.
Oracle University
May 2020 - Present
Oracle Database 12c PL/SQL Certificate
This certification program with PL/SQL training starts with an introduction to PL/SQL and then explores conditionally control code flow (loops, control structures); create stored procedures and functions; Use PL/SQL packages to group and contain related constructs; Create triggers to solve business challenges and custom packages for writing dynamic SQL code applications.
Oracle University
September 2005 - December 2009
Multimedia Journalism
A degree of work in magazine writing, editing, layout, design, and publishing for print and digital with a focus on investigative journalism, database design and different programming languages like C++, Javascript, HTML, and CSS.
Columbia College Chicago
Experience
October 2017 - Present
Senior Campaign Specialist
Managing 1st and 2nd tier client-focused Oracle Marketing Cloud projects in collaboration with on-shore and off-shore teams to produce customer experiences, build consensus with partners and create intimate client-customer relationships in order to become part of operations beyond day-one services.
Oracle
August 2017 - October 2017
Campaign Developer & Designer
Built customer-focused, personalized email campaigns using SalesForce Marketing Cloud, Movable Ink, HTML + CSS; developing email campaigns for retail business units with creative decks + assets; and maintaining quality assurance + optimization thru continued testing of creative and segmentation.
Capital One
February 2016 - July 2017
Campaign Development Specialist
Email developer on Integrated Member Experience team, working on complex triggered and transactional based email campaigns with the use of Oracle Responsys, Unica Data, Tealium and Liveclicker.
Sears
January 2015 - December 2015
Email Designer
Designed email templates for triggered ecommerce emails, welcome emails, promotional, informational, win back and past buyer-related emails that carry a consistent look and feel with the use of Adobe Creative Suite, ExactTarget and Eloqua.
Accenture
March 2014 - December 2014
Digital Marketing Email Specialist
Executed business to consumer email campaigns to drive the General Growth Properties’ affinity marketing program, The Club - with the use of IBM Marketing Cloud, HTML, and CSS.
General Growth Properties
January 2013 - December 2013
E-Marketing and Communications Specialist
Designed and composed media content for 10 special events across all media channels including press releases, editorials, interviews, web, email and social media channels.
United Way
January 2012 - October 2012
International E-Marketing Coordinator
Executed digital media and email marketing strategies for 9 international events with the use of a detailed email campaign schedules, A/B testing, retargeting, and google analytics.
CauseForce
February 2011 - January 2012
Digital Project Manager
Project Managed the redesign of the news station’s web properties; optimized and managed content for digital properties, both editorial and advertising-related; executed hands-on optimization, keyword tagging, site mapping, and SEO.
NBC Reno/Las Vegas
May 2010 - February 2011
Digital Communications Coordinator
Produced webcast forum for convention with a sum of 750,000 views; wrote press releases and coordinated media release for Facebook, Jamba Juice, and Unilever sponsorships and coordinated event plans of over 35 VIPs such as fmr. Secretary of Education Arne Duncan.
National PTA
